The best time to post on social media
Peak posting windows for every major platform, drawn from published industry studies covering millions of posts — the same engagement model that powers marketingmagic's smart scheduling. Pick a platform to see its heatmap.
Peak: Wednesday, 10:00 AM – 12:00 PM
Mid-morning and early-evening on weekdays, with a hidden lift on Sunday for lifestyle accounts.
See the Instagram heatmap →Peak: Wednesday, 10:00 AM – 12:00 PM
A tight Tuesday–Thursday late-morning window — professional content dies on evenings and weekends.
See the LinkedIn heatmap →X (Twitter)
Peak: Tuesday, 12:00 PM – 2:00 PM
Weekday business hours rule, peaking Tuesday–Thursday around midday; weekends run quiet.
See the X (Twitter) heatmap →YouTube
Peak: Friday, 4:00 PM – 6:00 PM
Long-form wins weekend and weekday mornings; Shorts peak Friday afternoon — we blend both.
See the YouTube heatmap →Threads
Peak: Wednesday, 2:00 PM – 4:00 PM
An Instagram-like rhythm skewed later into the evening, when the conversation picks up.
See the Threads heatmap →Peak: Wednesday, 2:00 PM – 4:00 PM
Weekday mid-morning through mid-afternoon, with Monday a surprisingly strong opener.
See the Facebook heatmap →Bluesky
Peak: Wednesday, 12:00 PM – 2:00 PM
Tracks X's weekday-midday shape with a smaller, more tech-leaning early-adopter audience.
See the Bluesky heatmap →Generic best-times are a starting point. Your audience is the answer.
marketingmagic learns when YOUR followers actually engage and schedules every post into your real peak windows — across all 8 channels, from one queue.
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